The Rules of Pitching

Creating & the aspects of design

Our Roman Road project has been a journey, the location being our official research. Including a lot of deep delving to find what was particularly interesting to us about the location. Bringing together every aspect of our research to then find more in-depth facts to based our project on. Whatever the brief, theres always an outcome, you just have to find your interest and carry out the expected tasks. Organising research into lists always helps, for example; relevant & less relevant.

We are never really satisfied with our first design, development is always key.

Change  |  Process  |  Breaking Boundaries

Your showcase and final outcome is important. What we are expected to hand in for our final hand in will soon be a clients work one day. We must learn how to be professional before entering the industry.

The C Word

We will be paid to do what we enjoy if we follow the rules.

Pleasing a Client is VITAL!

Gaining their trust is essential. 

G F . S M I T H

Talk with Alison Hurst.

Alison Hurst is a Paper Consultant working at G.F SMITH paper company, been going since 1986. Their main Operations Building is in Hull soon to be the City of Regeneration. Company is based in London.

A successful company that works by going out on visits and booking talks with University’s, Businesses and Companies to present their different ranges of paper types | paper collection. Only selling high quality paper as cheap paper never goes far.

She taught us how paper can change the way we think about design and how it can have a huge impact on the audience who are interested in the work and documents we create. It’s important to explore the different materials and paper types available to us.

Touching & Smelling 

Understanding paper can give you a shortcut to get to where you want to go and give you a clear sense of direction with projects. Observe the paper, see how it will work well with whatever project you are choosing to use it for. How will it help you to get the message across in your work?

G.F SMITH are very flexible with how much paper you would like to buy, each piece of paper is sold individually in several different sizes.

A1, A2, A3, A4, A5 & A6 & also B1 sizes | 720 x 1020

A whole spectrum of colour choices and paper thicknesses.

If coloured paper from G.F SMITH gets creased it will not leave white lines in the paper due to how it has been professionally made. This talk has really helped me to think deeper about which types of paper I could potentially use for my Roman Road Project booklet design.

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Hello, It’s Me… Kristen

Hot House Talk with Kirsten.

From Studying to Industry  |  Graduate Student From London Metropolitan University.

She has worked within Publishing, Graphic Design, Movie Making, Manifesto Design, Illustrations, Music Cover Designs, Stage Sets and Back Drops. 

x Memory Palace – year one University project, Creating a font based on memories. 

x Manifesto – mini book full of collages, illustrations and text.

x Letter Press for Box Font

During her studies at London Met she had done a few of our previous and current projects. Her movie titled Energiography created by recording the sounds of London. A very strong moving image piece. Focusing on all aspects of her journey, mainly two major points ‘what she saw’ and ‘what she heard’. This was very inspiring and has really helped me to take in a lot more information and detail on my every day journeys. This has also helped me with my second project.

The second piece of Kristen’s work I really enjoyed looking at were her Stage Installations for Shadow Play. 

It’s amazing to see just how diverse a professional Graphic Designers work can be. The use of soft colours and materials made the set look dream like, soft to the mind and a fantasy piece.

The third being Kristen’s inventive Visuals for Festivals. Which are placed on a Huge screen behind the main staged DJ. The range of vibrant colours worked perfectly with the vibe of the music which was playing that evening.

The fourth and final piece I really loved was her collage type work which she had designed for music artist Orka. Kristen is currently working on the second design through out this next month.

Very important steps in design. 

Manage your work into an online portfolio.

Do a Junior Design role | Internship, which will prepare you for the Graphic Design Industry.

Important to make contacts and whilst studying to communicate and get to know your studio peers, make friends and not to just go out for drinks but to also share ideas and work as a collective.

Always do research.

Suppliers are only as good as you are | always communicate with whoever prints your work.

Be responsible for your own education.

Always learn what you can about all Adobe programmes.

Don’t ever take the easy way out.

Use all you can for free whilst you have it for example; Screen Printing, Letter Press, Photography Studio, Riso Printer, Laser Cutter. 

Find that one style that works for you.

Photography by Clelia

Lakwena

Through the eyes of a true artist.

“How and who we decorate reflects values and beliefs” – Lakwena

A successful London based Artist who exhibits internationally, decorating the city to communicate many messages to the people of the city. She took us on an inspiring journey through her career and all she has remembered along the way.

“A lot of things come with it” – Lakwena

Very early memories | a heart warming of a powerfully inspiring artist, a young boy with nothing, no education, just dreams. all he owns is a magical brush that makes everything real, painting the town full of colours.

Typography | Travelling from Europe to Africa, all things Ethiopia.

Very early works | big colourful painting on walls back in 2013 in Miami  Both Beyonce and Paloma Faith have taken photographs infant of these beautiful paintings, we may have also seen these images used for Poloma’s album cover.

“If someone asks you to do something just say yes” – Lakwena

Ideas of Paradise and Dreams | change your mindset in order to see further.

Alex Donne Johnson

Alex Donne Johnson is the Creative Director of Creative Production Studio Dazzleship.

His main works include many different areas of design, motion graphics, live action, photography, virtual reality, animation, illustration, poster designs, record covers, promotional videos for clubs, storytelling and UI & UX design. 

He expressed to us how teamwork is always essential, working with other creatives and industry people can broaden your portfolios and ideas.

“Stories are everywhere, it is not hard to be a storyteller”

“Doing the work is always the easy part, gaining a client’s trust is the real challenge”

T H E  D O U B L E  D I A M O N D  A P P R O A C H  – coming away from your first idea and designing for a new and fresh approach. Remembering to always push ourselves forward. To continue learning new things and to not get comfortable, working outside our comfort zones are the best ways of producing the best outcomes and always believe in ourselves.

Sarah Boris

S A R A H   B O R I S  |  G R A P H I C  D E S I G N E R

A successful, award winning Graphic Designer, Artist and Art Director based in London. She runs her own day to day design practise. She expressed how getting involved in any type of events can help us to work better, gain confidence and one of the best ways of promoting yourself. Showing your process as well as your final outcomes is essential, as people love to know where you started from and ended up. How it is important to identify with others, they people you work with and present your work. Telling your own story brings individuality and style.  

www.sarahboris.com