M.A.L.W

Making a living week

Two full days organised by Ann Hared. Teaching us ways of becoming successful designers. Getting us ready for the creative industry. Listening to different designers and industry speakers, talking about employability & working within the industry. Thinking deeply about how we can work closely with the context of your own practice. How it has helped you to prepare for graduating and ways of promoting what we do and writing a successful cv, tackling certain design processes as a separate issue.

The story behind Will Hudson

Anyways & It’s Nice That

People, projects and places.

Will Hudson grew up in Birmingham, went to college to study art and did not get accepted straight away into university at Nottingham Trent. After applying a second time Will got into Brighton to study. 9 months out of university he moved to London in 2009. Around this time it was a struggle for designers Will had many different responsibilities such as raising his own family which was a huge thing to focus on and buying a house. Without these types of responsibilities Hudson suggested for us to work as hard as we possibly could, throwing ourselves in the deep end making every experience educational. 

His first independent project was launching a student project, helping students after graduating taking the next step within the design industry. Setting up creative events, a successful blog site and business enterprises. 

Go everywhere, do everything

All started after saving money to be able to print 1000 copies of his self developed publication. These publications were printed and put together by hand at home which was pretty time consuming however had helped saved money and become a huge part of their design structure.

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Soon after they designed their own exhibition space linked to the publications, which was pretty expensive costing 400 a night. After discussing with the owner of the space they were given some discount to make this a opportunity possible. This project did not make much money, the prophet was only as much as one partner would gain. Will explained he had learnt a lot through different trial and errors.

In 2007 they created a blog to showcase people’s work, not many people were doing this at the time due to the internet being new, this made a huge impact on their design success.  

“There’s no right answer of time for you to graduate. I went straight into a full time job. Working with three others in a studio, working alongside many clients. Designing for a fashion brand,  designing logos, samples, swatches using different techniques.” 

Chicago spiral

Designed the documentation and publications linked to the Chicago Spiral sculptural building which did not become a successfully open place.

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Print magazine on It’s Nice That

Putting this magazine up for pre order for 6 weeks helped them to see how many people were interested in the magazine and in purchasing. They printing two weeks before the release date.

Sense loft in soho

Design space, where designers can invite a friend, and that friend then brings two people helping everyone involved to meet new people.

“Putting a camera in front of a project is an essential part to designing, we never know how a project is going to pan out, always experiment.”

Nike

Helping Nike with commissions, producing artwork designing stories. 20 Selfridges windows. This was the first time Selfridges had allowed people to use window space for just art pieces. 

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“The client has a need and you for fill the job using your skills, it’s not supper complicated.”

“print always holds the works value.”

Anyways | Graphic Design Studio 

Advice | “Always listen to others, doesn’t mean you must follow but it can open your mind to different ways of designing and working.”

“The first rule is trust yourself, ask yourself who you want to be, to be happy is the most important. break the rules.”

Meeting with Paul Smith

Paul Smith got to meet Will Hudson’s partner for 2 mins, had a very in-depth conversation which turned into 20 minutes. They had built a work  relationship due to both their interests and got advice 

“Only spend Money when you have it.”

 “Hindsight is important.” 

Remember | 6 Rules

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Handsome Frank | Illustration Agency 

Jon Cockley

62 designers in total.

Four main designs contribute these days running the company. Him and Tom being the founders of the company. didn’t study design he studied linguistics. producing adds and now producing magazines linked to creative review. creative industry. removal from what his previous career path was. works alongside his cousin.

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It all started with a long talk and a couple of beers in Hyde park discussing their ideas and how they felt the company would work. Remaining organised they got to know more about the creative industry, and branding. Tom knew the rest so together they make a good team. Frank is their grandfather making the perfect family connection with their brand. Their brand identity is to make the work place like a family mainly built on relationships.

What is an Illustration Agent?

An illustration agent is to strip away the boring parts of the job. project management, Looking after projects, the ones at the ends of the emails, charges. working on book covers, global rebranding. banking, tax and invoicing. debt collecting. promoting the artist, to talk about who they represent. creative freedom and enjoy.

social media: always helps & is needed. | Instagram is a visual platform, twitter, website.

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Portfolio Meeting

Having these types of meetings allows people to have the power of getting people away from their screens. breakfast meetings. to view and touch the work, a book where you can turn the pages in the most traditional and natural way.

Getting out of London has helped them to build a successful career. Travelling to other places such as Leeds, Manchester and other places abroad.

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Industry Work

Self published newspaper | 5000 a year, now on their 4th edition.

Crowd sourcing ideas | Exhibition.

Pick Me Up | Exhibition.

A good way to meet people and see other industry work.

Vimeo | Star pick of the week video linked to one of the team artists.

BBH London | Satnav Audi.

Aldo | Shoes & bags. 

This was one of my projects shown, a campaign successfully shown around the world promoting Aldo’s designs. Billboards, Posters, window displays and their website. 

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Where do we find out illustrators?

It’s pretty competitive, we look everywhere. Twitter, blog-sites, behance. For young designers getting your work out there, social media and as many places as possible to get the attention you need to become successful. 

What does the agency charge?

Depends on the job and the time. the work that goes into each project. the agent would handle the work you do. unfair way so have changed | keep your clients and your book for contacts. as an agency they work to help you to find more clients. don’t charge for promotion. if you talk to an agent always ask these questions.

For Us | You

Steven cheatem having a consistent style is a good example to follow, run through all you do. If you have two different styles keep them separate. under project names | even different brand names. Consistent styles. Use it across a lot of subject matters. making yourself commercially available. trust is important. they want to see a variety of work. When you are not being commissioned work on independent work, do mini series of anything. When you come to briefs, be creative.

Advice: Never give away your work, Graphic Design is a Job.

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Self Promotion

Think of ways to stand out, it’s complicated but through trial and error you can find that message to communicate what you do. send 5 emails not 50. limited addition, work carefully. something of value. Think of yourself as a brand. Think of all touch points and what they say about you. all successful artists do this. social media is heavy curated. beautifully wrapped pieces of work. put care and attention into what you do and what your produce. think about tome of voice and what it says about you.

Alec Dudson | Intern Magazine

Creative career paths.

Publication started in 2013 called Intern. A basic idea of young people being the future. All started in a bar, working in a bar, enjoyed at first. Alec moved on from bar work working alongside a design company who produce a travel magazine, Boat Magazine. Their designs were rough round the edges and the basic idea of the mag is to pick a city and work within the chosen state. He was working at sub employe level, Intern without being paid. He did not know what to expect when he first worked here. Taking a step forward he began to  work freelance, spending time working on design some interesting work for a magazine called Domus which has been running since 1912. He got paid £400 a month which was just about enough to pay for accommodation. 

Alec moved back to London, spent 7 months working with Boat Magazine. This being unpaid work in a professional arrangement helped him to learn a lot. It was an easy going, come in as much or as little as he want job. He did not have a lot of money at this time, so he spent his evenings friends to save money. He is a big role model to young artists who have also been through the struggle, teaching us to always work hard. Traveling to Athens was another step in the door, working only for a couple weeks. Looking into photo journalism which was an amazing opportunity.  

After years of experience his vision came alive, started his Intern Magazine and working out what it was going to be about. A strong USP | Unique Selling Point was key broadly ticking the right boxes helped him. Having only a little money helped him to work on budgets. Focusing on counter cultural response helped him to receive funding and a huge turning point for the campaign.

Summer 2014

Perfectly bound | 140 odd pages 

Filled with artists and design students, the discussion in the magazine is open to arguments about internships.

Exposure.

Mix of styles, articles and conversations we are willing to have with the public. to be empowering is a focus.

Soft & Hard Skills

Soft skills | Confidence, communication 

Hard Skills | Adobe softwares, Editing, Illustration

Reflection

Today has been a very interesting, a day full of in-depth information linked to real people in  the industry. This has been a truly inspiring experience, no matter how many times we feel to give up we need to carry on. If the passion is real to never let go and to continue on our path to success through both trial and error.

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Russell Weekes

Hot House Talk with Russell Weekes |  Designer working closely with Graphics, Video, Photography, Observation, Illustration, Writing and Art Direction. 

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His story was expressed to us in a very comical way. His main work focuses on observation using natural objects we see around us daily. Including things such as road signs, music equipment and more. Working with limitation has always helped him to plan and progress for his projects usually done in a fast pace way, this has helped him to experiment more. Weekes expressed how video production opened up a whole range of possibilities for him that illustration hadn’t. All aspects of his work having equal importance. It was never Weekes intention to become a video editor however due to his experimenting it had helped take him to pursue this as a future career. 

Video and Observation 

His introduced us to a few of his previous video projects. He has many inventive ways of designing helping him to create comical, unique animated visuals. 

Concept for Franz Ferdinand – Can’t Stop Feeling Video.

Weekes had produced a concept where he designed different ways of moving difference scenes for a video across a screen. This first video was independently taken during collage. He warned us that the video of himself was pretty cringe worthy and embarrassing.

He expressed how he feels he has had limited success with creating music videos as he has never really had a huge budget whilst working on music videos, he choses to work this way helping to create homemade inventive concept. No need for expenses.

A Series of Projects. 

Taking something that already exists and changing and adapting it’s identity to then become new, something different.

Art Direction for Chipotle.

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The making of food | from natural to prepared, ready to eat.

Creating Punart.

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Shapes and quotes with personality.

All his projects use the same ways of thinking and work to suit exactly what he wants to communicate, using a mixture of commercial and personal work, a true artist’s way. Playing the really thin line between familiar and the unknown. 

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“Personal work helps you to create without pressure. Be self sufficient. This helps you to see your limitations and what you may not be good at.” 

Collaboration with Photographer Ali Mobasa.

Three photographs called home using handmade objects in the home. Focusing on ways in which furniture sits and works as personality. 12 objects photographed within each series linked to objects. one pound, home.

Manikin.

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Showing the changes within past and todays society. Thinking and recognising the female body shape.

Reflection.

Russell Weekes has taught me many ways of designing. Working for someone else can help you to learn new processes, ways of collaborating and experience new ways work ethics.

 

Alistair Hall

We had another afternoon lunch time hot house talk with an established Graphic Design Mr. Alistair HallWe Made This was founded and established by Alistair Hall himself back in 2004. The company is based around creating and designing for clients around the globe, mainly London. The name We Made This was inspired by believing design always works best when it’s done collaboratively, working closely with both the printers and clients, building solid relationships around the business. 

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HISTORIC ROYAL PALACESNATIONAL TRUSTTHE LONDON BOROUGH OF RICHMOND UPON THAMESTHE RSATHE CRAFTS COUNCILTEENAGE CANCER TRUSTPENGUIN BOOKSMINISTRY OF STORIES HOXTON STREET MONSTER SUPPLIES

Alistair introduced us to a world of inventive design work, very much linked closely to imaginative concepts bringing businesses and ideas to life. A variety of documents and Publications designed by the team. Below are a few that Alistair included in his presentation. 

Historic Royal Palace – A professional book linked to the historical stories of Kensington and Kensington Palace. These were bind at a professional binding shop in Clerkenwell, London Book Binding. Way I Write By George Orwell – Of Man, The Life of Man – All covers and title pages are designed in a traditional style. Borges – The Perpetual Race of Achilles and The Tortoise – D&AD Awards Annual Cover. 

Penguin Great Idea’s Series 

Blackwell’s Collection

Large non-fiction typographic books. All covers within this series have a red spine and black and white fronts. below is an original photograph of the Penguin Great Idea’s Series

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Writings from the Zen Master

As I am such a strong believer of all things spiritual this one book design was my favourite. The concept of the design was linked mainly to meditation, well being and healingThe illustrated O represented the spirit of the artist. The design is simple yet unique.

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Wynkyn de Worde memento 

We Made this worked closely on a project with Benwells and Mason to create this beautiful finished piece,  useing a holographic foil on top of the colour Black. The holographic foil picking up light and reflection. For every talk Alistair’s team handed out keepsakes to those attending the event as good will tokens. 

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Giveaways – Keepsakes – Good Will Tokens 

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Hoxton Street Monster Supplies

“Designed to create the illusion of stepping into a story book.”

A 2010, 6 month project which turned into something full time. Nick Hornbey was involved with this creative movement helping the project to become a success. Alistair had found and purchased a space which himself and many volunteers designed and decorated. One part shop, the other part a creative writing workshop space. All supplies sold within the store are linked to monsters and their language, labelled to create a scene from a story. Below are some photographs I had taken from the presentation which helped us to get an idea of what it would be like to visit the store. 

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“I think it is a beautiful thing to want to help keep children young at heart and not have them rushing to grow up, being young is the best time to be free. We are only ever young once and a lot of kids wish to grow up before their time. Hoxton Street Monster Supplies is a place full of imagination.” 

Workshops

The creative writing workshops which take place are a lovely way of helping children to express their creative sides as well as getting involved in activities which will make them feel successful. The workshops consist of a variety of different fun tasks such as; creating and publishing newspapers, creating guides which will then be on display and sold in store, creating films linked to the stories written and much more. 

“Alistair Hall’s talk has taught me so much about the creative industry and opened my eyes to a world of opportunity, leaving me inspired as to how we should always follow what we believe in, how collaborating with other creatives within the industry can improve our skills and mindset towards designing.”

 

Abram Games

Friday’s Hot House Talk  –   Abram Games    –  Born July 29, 1914 – 1996    –   Whitechapel   –   Influential British Graphic Designer.  

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During our lunch break we were introduced to the world of Abram Games by his daughter Naomi. She spoke highly of her father and let us know all about his history and how he became a successful designer. 

Abram is mostly know for his amazing technique of traditional airbrushing. He used this technique on photographs and illustrations and also signing his cheques, which helped to created his own style of design. This is the first time I have ever seen or heard of a traditional airbrush pen. we come from a generation where technology has pretty much taken over a lot of traditional equipment and techniques, I only know of it’s digital term. 

At the young age of 15 Abram helped his father in his photography studio, this is where his first love for the airbrush pen came about. He came from a strict and not so supportive family. When he started producing his own design pieces and explained to his mother and father he was interested in going to design school they simply dismissed his feelings and believed he would not get far. After managing to convince his parents he started on his journey to become one of the most successful artists and designs of all time. 

Abram ended up hating art school, his tutors did not help the way he thought they would and they always dismissed the fact that students would constantly copy one another. Games developed a motto for himself that he would never design under someone elses rules. He would be his own slave and his own master. 

Achievements 

Work   –  Home Studio  –  War Posters  –  Studio  –  Magazine Company  

2nd place prize – Central St.Martin’s University

1st place prize – Queens Award

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He was always so ahead of his time with his artwork, he was looked up to and a lot of people wanted Games for his amazing design skills. All the work he had done before becoming independent had helped him to develop his portfolio. Experience is key. The detail within every image he creates is what stands out to me, his creative way of thinking, using lighting and objects as well as illustrating and photographs makes his style unique. e.g. 7th photograph along was taken with a camera of lighting through blinds to create the effect of lines in the back of the image.  

Looking back at all the information we received today at the hot house talk, I have learnt to never give away your copy right, ever! or you design work for free and to always have something different to bring to the table, be unique, it will get you far in life.