Connecting Colours

The hidden meanings behind colours and their importance.

To helping with my Cafe for the Futures development I have decided to look into the hidden meaning of colours and what connects them to different world elements. Colours are always a big element of my design work. 

Helping me to create the perfect colour palette for my project I wanted to find which colours connected best with my cafe themes and vision. I have been researching different websites online and books to find the best colours and the real meanings behind each one. I found a website called which explains the elements and meanings behind a range of creative colours, what they are used for, why they are used & more. 


Colours are always a huge impact on our emotions, perceptions, energies and well being. For everything we design should have strong meaning and reasons as to why we have used certain colours, either creating a brand or choosing something that represents us or another we have to ask the question, are we using the right colour palette?  Understanding the meanings behind each colour is a must and the power each individual colour holds. I want to chose the right colours in order to communicate the perfect messages throughout my cafe. Jennifer Bourn, the writer of has come up with an amazing colour meaning blog series which has been a strong part of my research. 

Colour Values

Red | all shades including scarlet, crimson, vermillion, carmine, maroon, burgundy, ruby, rose, madder, rouge, brick, blood red, blush, fire engine red, cinnabar, russet, rust, Venetian red, flame, Indian red, tomato & their positive  and negative elements. 

The meaning behind the colour red is very much associated with love, passion, desire, heat, lust, sexuality, romance, leadership, joy, strength, willpower & courage. red being an assertive colour is daring, determined and very energetic. Symbolising action and self preservation. Red is also very intense and can be overpowering. A stimulating colour that creates physical effects such as heart rate changes, high levels of energy and increased confidence. Focusing attention quickly gaining peoples attention being one of the reasons why fire engines are painted this colour. Red has also been used for things such as the red carpet VIP’s and also for companies like for charities to help raise awareness. 

Linking other colours and symbolic meanings with the colour red. 

Christmas | 40th anniversary | Wedding (Red ruby wedding.) | Roses | The saying “in the red” means losing, either linked to finances or failure in other areas. The phrase “paint the town red” is associated with having fun and enjoyment. The expression “seeing red” is linked to being angry or annoyed. In different cultures red means many different things. China | is used for good luck, purity, joy and celebration, also the colour worn by brides. Also means happiness and prosperity. Africa | is the colour of mourning. Russia | associated with communism. United States | Pride over their country. Red gemstones are used to help increase enthusiasm, boost good energies and offer protection for those suffering with fears and anxiety.

Orange | all shades including pumpkin, fire, gold, copper, flame, brass, apricot, peach, rust, citrus, mandarin, tangerine & their positive elements. 

A mixture of energy linked with the colour red and also yellow. Orange means joy, warmth, heat, sunshine, success, change, determination, health, balance, freedom and expression. Linking to creativity orange promotes a sense of general wellness and emotional energy that can be shared nicely. Orange helps people to recover from things such as a wounded heart and disappointments. It is a pretty flamboyant colour filled with confidence. Studies have shown how orange can create different physical effects, boosting aspirations, stimulating mental activity, increasing contentment and enhancing happiness, confidence and understanding. 

Orange also has ways of stimulating appetite and is common found in many healthy diets and vitamins. It is also apparently a poplar colour in establishments with food to encourage the feeling of hunger as it has a way of connecting with our mind. This is also another colour that helps to gain attention. Orange also can cause self serving qualities, including arrogance and the lack of care towards others and the loss of emotions and motivation, low self esteem also loneliness.

Linking other colours and symbolic meanings with the colour red. 

Orange is associated with the season Autumn & also Halloween & the Harvest. This is where the connection with change comes from (the change in the colour of the autumn leaves.) Orange is known to work particularly well with blue as they are complementary colours. Linked with yellow or green expresses exotic destinations, places with beaches, sand, sun and sea. 

Yellow | all shades including Lemon, yellow ocher, golden, saffron, cream, mustard, mellow yellow.

The colour yellow represents happiness, sunshine, hope, freshness, positivity, energy and enlightenment. Also works for remembrance, intellect and loyalty. A low light yellow may represent caution, sickness or jealousy. Warmth, cheerfulness, increased muscle energy. Enhance vision, builds confidence and activate the mind.  An attention grabbing colour and combined with black creates one of the easiest combinations to read from long distance as to why taxi’s, school buses and most road signs are painted in these colours. A spontaneous and unstable colour, used with food regularly, highly used at schools and for education purposes. Too much yellow also can cause people to become critical. 

Yellow gemstones are believed to aid in clarity for making key decisions, boosting ones concentration, improving energy and also exhaustion. In a lot of different cultures yellow has many different meanings. yellow represents peace in most places however, in Egypt yellow represents death and Japan | courage. War times | yellow was used to represent a sign of hope and yellow ribbons were worn by the woman waiting for their husbands to return home. The term mellow yellow stands for laid and relaxation. 

Green | all shades emerald, sea green, sea foam, olive, olive drab, pea green, grass green, apple, mint, forest, lawn green, lime, spring green, leaf green, aquamarine, beryl, chartreuse, fir, kelly green, pine, moss, jade, sage, yellow-green, sap, viridian.

Green is very much the colour of life, renewal, nature and once again energy. Meaning growth, harmony, freshness, safety, fertility and environment. Traditionally associated with all aspects of money, ambition as well as elements of greed and jealousy. The colour green is a very spiritual colour with healing powers the most resting, relaxing shade to the human eye. Enhances vision. A dominant colour in all thing natural. A natural choice in interior design. Linked very much to spring season. Green is soothing and youthful. Helps very much with anxiety and depression. A huge sense of hope, good health and also adventure. Very harmonious and good for branding products. 

Ireland | good luck, leprechauns, clovers, and Saint Patrick’s Day. Too much green can cause people to become lazy, slow and also moody. Green gemstones are believed to help create balance and promote change. 

Blue | all shades including sapphire, azure, beryl, cerulean, cobalt, indigo, navy, royal, sky blue, baby blue, robin’s egg blue, cyan, cornflower blue, midnight blue, slate, steel blue, Prussian blue.

Blue very much links to the sky and sea, harmonious surroundings and open spaces. Freedom, imagination, inspiration and sensitivity. Trustworthy, loyal, wisdom, stability, heaven & faith. Effects the mind and the body in positive ways and is the colour of our spirit. Calming and tranquil. Balance and self expression. Softer and deep blues work best. Brighter blues are a lot more dramatic.

A strong and friendly colour, the colour blue stands positively in many religious beliefs, bringing us peace and keeping the negatives away. Communicates importance and power as well as unity. Splashes of blue work best in branding. A good colour for flowing communication between loved ones and heart warming words. Darker shades are elegant, rich, intelligent and light blue means honesty and trust. 

Purple | all shades including violet, plum, lavender, lilac, puce, thistle, orchid, mauve, magenta, royal, amethyst, wine, pomegranate, eggplant, mulberry, plum, lilac, thistle, orchid, mauve, purple.

Purple has a calm element. The color purple is associated with royalty, nobility, luxury, power, and ambition. Purple also means wealthy, extravagance, creativity, wisdom, dignity, devotion, peace, pride, independence and magic. The colour is rare in nature and has a scared feel, being delicate and precious.

Purple effects our mind, body and soul positively. Uplifts out spirits and calms our minds. Enhances creativity and spirituality and has nurturing elements touching on sensitivity and encourages our imaginations. A passionate colour which helps to outline the entire universe. A feminine colour linked to beauty and nature. 

Grey | all shades including charcoal, slate, iron gray, ashen, lead, mousy, gunmetal, silver, dove gray, powder grey, oyster, pearl, taupe, sere, Payne’s grey.

Grey is a neutral, calm and balanced color. The color gray is an emotionless colour that is typically known as formal, conservative, and sophisticated. Grey works well with most colours a timeless and practical colour communicating strength. 

The color gray is a timeless and practical color that is often associated with loss or depression. Dark, charcoal grey communicates strength and mystery. It is a sophisticated color that lacks negativity. A very natural colour represented with the cold weather and the season December. 

Black | all shades including ebony, jet, ink, lampblack, coal, soot, charcoal, raven, midnight, obsidian, onyx, sable.

Black is associated with power, mystery, strength, authority, elegance, formality,and sophistication. Black is associated with the unknown. The colour black also represents strength, elegance and is very prestigious. Also linked to seriousness, strong emotions and at times can be overwhelming. Helps to boost confidence in appearance increasing a sense of potential and possibilities. 

This colour works perfectly with most other colours adding the perfect combination. 

Whiteall shades including antique white, ivory, chalk, milk white, lily, smoke, seashell, old lace, cream, linen, ghost white, beige, cornsilk, alabaster, paper, whitewash.

A strong positive colour associated with purity, innocence, light, goodness, safety, brilliance, understanding, faith, beginnings, spirituality, possibility and perfection. Representing success and also links very much to relaxation and simplicity. Cleanliness and health.

White is a bright colour linked to certain cultures and religions. Angels and royalty are another two elements of this colour. Glow of happiness and the gifted. Being safe and building a happy home. Boosts encouragement and helps create new beginnings. 

Brown | all shades including sienna, bay, sand, wood, dapple, auburn, chestnut, nut-brown, cinnamon, russet, tawny, chocolate, tan, brunette, fawn, liver-colored, mahogany, oak, bronze, terra-cotta, toast, umber, cocoa, coffee, copper, ecru, ginger, hazel, khaki, ochre, puce, snuff-colored.

Brown is the colour of earth, wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, stability, warmth and honesty. It is also a very natural colour being neutral and is associated with the season Autumn. A warm and homely shade, which is friendly, simplistic and healthy. 

Brown means stability, reliability, dependability, and approachability.  All things natural and organic, comforting and nurturing. Also brings a huge sense of relaxation, homeliness, organisation and wholesomeness. A strong connection with the earth and a colour that means we all belong. 

Pink | all shades including salmon, coral, hot pink, fuschia, blush, flesh, flush, fuchsia, rose.

Pink is a delicate colour which means sweet, sensitive, playful and tender. It is also very romantic and charming. The colour represents universe love as well as harmony, inner peace and friendship.

The official feminine shade for everything nice, pink can also create a physical weakness when seen in large amounts. Pink brings us good health, relaxation, acceptance, contentment and softens frustration. 

Turquoise | all shades including teal, ultramarine, blue-green, aqua, aquamarine.

Turquoise is a blend of the colours blue and green. This has some many cool and calming attributes similarly to both green and blue. Turquoise means good energy, emotional balance, wisdom, serenity, wholeness, creativity, emotional balance, equality, good luck, love, tranquility, patience, friendship, love, change and loyalty. It is very much used to express value, as well as wealth and prosperity. 

In many cultures turquoise is one of the oldest protection colours connecting with the spiritual world and sensitivity. A protecting colour from harm and negativity. The turquoise gemstone is the symbol of friendship and brings peace to the home and good fortune to the home owner. The turquoise stone holds great wisdom and represents self realisation, expression and creative energy. It also has healing powers and helps to enhance communication skills as well as calm the mind. 

Gold | all shades including goldenrod, yellow gold, honey, bronze, copper.

The colour gold means extravagance, wealth, and shares several of the same attributes of yellow. The color gold is a warm shade that can be bright and cheerful as well as somber  when used correctly. The colour gold is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic and wisdom. 

Gold gemstones are used to increase our own wisdom and power, help in health and wellness, create success and prosperity, and help create the path of life we all follow toward our goal.

Silver | all shades including gun metal, grey, metallic grey.

Silver, the colour of riches, has cool properties like gray, but is more fun, lively, and playful. The colour silver is sleek, high-tech, and modern, as well as glamourous, graceful, sophisticated, and elegant. Silver is a precious colour similarly to gold is believed to help us in many ways. Is believed to be a mirror to the soul.

As a gemstone silver means hope, unconditional love, meditation, mystic visions and kindness. Draws negative energy out of the body and replaces it with positive energy. 

Beige | buff, camel, oatmeal, tan, sand, biscuit, cream, ecru, mushroom. Additional words that represent different shades, tints, and values of the color ivory: milk white, pearl, off-white, opaline.

Beige is dependable and flexible. The colour beige is neutral, calming and very relaxing. Beige offers warmth and works on the same level as the colour brow being crisp and cool which works perfectly with white. A similar colour to beige is ivory, which is neutral, relaxing and calming and has some of the same pureness and softness however uses a warmer tone. The color ivory sets relaxed tone of understated elegance.

Decisions | Choosing my colour palette. 

After researching the hidden meanings behind different colours and all their elements and what they stand for I have decided on a range of colours that I fill will link best with my brand platform for my cafe. I am looking to chose colours that link to unity, equality, love, power, good energy, emotional balance, wisdom, creativity, tranquility, patience, friendship, love, change and loyalty, simplicity and new beginnings. 

I have careful read through my research a second time and decided on a variety of colours that will work well alone as well as together. My chosen colours are; 

Turquoise Gold | Brown Black & White. 


This independent task has really helped me to develop a clear understanding of colours and their hidden meanings and also how this can help me to create meaningful designs not just for this project but for my FMP and other future work and projects. This is an amazing task to do if you have not done already as creating colour palettes can at times be difficult. 





Fashion Redefined

The Vulgar Fashion Redefined at The Barbican | 13th – 5th Feb 2017

A day filled with inspiration visiting the wonderful Barbican Centre. Every past experience at the Barbican has been an experience. I travelled with my two studio peers Clelia & Vestina. The Vulgar Exhibition was a huge space filled with manakins wearing beautifully tailored garments from different times which had been designed by some of today’s biggest names in fashion design. The walls stood high creating the original exhibition feel, footsteps echoed and quiet voices would float through each room. 

Translating The Vulgar

Nymphs, The Fortunate Fall, Classic Copies, Once and For All.

Adam Phillips seemed to be the biggest narrator of the Exhibition quoting information throughout the exhibit. Each section of the exhibit contained introduction paragraphs which were written on the walls in small white type. Plaques also stood in each section of the exhibition, the detailed carved image which stood in the centre of the plaque represented each section of the exhibit and a half rounded quote curved around the top part of the plaque quoting different definitions of the meanings of Vulgar

‘The Vulgar exposes through imitation’ – Adam Phillip 

All the manakins stood in glass cases expressing just how important and extravagant these design pieces are. The first garment that caught my eye was a design piece by Pam Hogg, ‘Dress’ from The Divine Delinquent collection. A stunning gold catsuit which wraps around the entire body. From my point of view the viewer may feel confident studying this design peice. The floaty material creates an outfit fit for everybody. The outfit is pulled tight under the chest area creating waves in the material helping to sculpt the womanly sculpture. This is a truly confident piece.


Pam Hogg’s Dress “Devine Delinquent” Collection, Hogg Culture | Autumn&Winter 2016 – 2017

Unfortunately, no photography was prohibited, all photographs I have included in this blog post has been taken form internet sources.

The second garment that caught my eye was a simplistic design piece by Yves Saint Laurent. One and For All, A classical 1965 cocktail dress from the Mondrian Collection inspired by Artist Mondrian’s artistry. This dress was given to the V&A Museum by the designer. I was drawn in by the different designs by Yves Saint Laurent, all different but similar. The black and white with splashes of colour complimented each other well. The viewer would feel strong, independent and classy when looking at this garment. This could be worn for a formal or casual occasion being a multi purpose dress also produces a lot of power. 


Yves Saint Laurent. cocktail dress from the Mondrian Collection 1965 | Inspired by Artist Mondrian’s artistry.

Showing Off

The next section of the Exhibition was called Showing Off. A section filled with extravagant, over the top, dressy garments. Majority of these were also places in big glass cases unable to touch. Majority of the design piece were from the 18th – 20th century. The 18th century is the age where machinery and technology tended to take over producing clothing and other products fast paced and maximising sales. There were a lot more luxury goods available than ever before also known as the notorious age of excess. A quote marked the wall below the introduction paragraph stating how within the 18th century we were “Being enslaved to pleasure” Samuel Johnson This being a sign of privilege. Things and people were valued due to their rarity and exclusiveness. Fashion was for fashionable, the people of good society. This has to be one of my favourite sections of the exhibition, exploring the huge changes through culture and the world of rarity. 

One of my favourite dresses from this section was designed by the one and only Vivienne Westwood called Watteau evening dress with glove from her Les Femmes Spring | Summer Collection 1996. A royal design piece fit for a princess. A functional, fundamental and contemporary design piece. The viewer in my opinion would feel some what inspired by this colourful materials which stand perfectly, creating delicate curved pleats. The flowers create a flamboyant look helping whoever wearing the garment to stand tall and confident. 


Vivienne Westwood | Watteau evening dress with glove from her Les Femmes Spring | Summer Collection 1996.

The New Baroque: Extreme Bodies

The upstairs area was filled with more amazing styles and designs. One of my ultimate favourite dresses being a beautiful dress by Iris Van Harpen from his 2016-17 collection Lucid. The title of the collection was most definitely linked to lucid dreams and how they could make one feel. A Lucid dream is a moment in which a dreamer is conscious and is very much able to be partly in control of the moment. 

To a viewer this piece could be designed for or by a nature lover. This piece very much reminds me of beautiful sprouted Lily’s. I also feel the ways in which the dress sits is very much like a waterfall on rewind, the flow of water moving backwards. Looking closely at the pattern of the dress this could also be recognised as feathers, wings and/or the shape of spiritual symbols. In my opinion this is by far the best dress I had seen at the exhibit.


Dress, Iris Van Harpen | 2016-17 Lucid collection.

More Inspirations

Agent Provocateur | Gold piece with coin like features. Varverra playsuit, Spring|Summer 2015 Collection. 

Pam Hogg | Bodysuit. Future, Past, War & Peace Collection. Spring|Summer 2015 Collection.

Pam Hogg | Ensemble and Headdress. Far From The Madding Crowd Collection. Autumn|Winter 2011 – 2012.

John Galliano for Christian Dior | Dress Autumn|Winter Haute Collection 2004-2005.

Viktor and Rolf | Too Big, Emma Ensemble. Van Goth Girls Collection. Spring|Summer 2015 Haute Collection.

Before leaving the Exhibit I noticed some more important wall signage acknowledging the people involved in creating the exhibition. From team members to designers, head of visual arts and Lenders, this was a nice way of praising the contributors. I feel this was a really nice touch point. 


After exploring the exhibit I came to the realisation that every section of the exhibition touch pointed on different facts, classes and cultures. Design works in the most extraordinary ways.

Exploring all parts of the exhibition and reading the meanings of each had opened my mind to some new ideas for my cafe for the future brief. I also found some similarities in how I would like my establishment to work. These are just a few ideas of how I have been thinking maybe my cafe could have an impact. Containing a variety of cultures through food, design and events. Helping creatives to come together and be promoted through the cultures in which they follow. Also maybe introduce some sort of timeline function through the decor of the cafe helping to teach people about history and culture creating a space for equality and a new welcoming community. Bringing people together. Rarity was such a huge touchpoint at the exhibition which made me think about maybe touch pointing on this area throughout this project. 

As I have already highlighted this is just one of my ideas, I am going to research a little more to help surface some different ideas for this project as I am not looking to settle for one idea so early on in the project. 

John Lewis


Why John Lewis?

I have decided to chose John Lewis for my D&AD brief for many reasons. The challenge is to make John Lewis more than just a store, looking into way in which it can be improved, adding real values and helping the store to become an integral part of modern living. My mind was straight away filled with exciting ideas as soon as I read through the design brief which helped me to chose wisely. After reading just the first question John Lewis is more than just a high street store. It’s a much-loved part of the fabric of British society. But how can it do more for its customers? made me want to continue reading to find out more. One of the main pointers were to Stay true to the brand but don’t look backwards: this audience can see John Lewis as old-fashioned so avoid the retro / history / heritage route. After working on branding throughout my first term back at University has  inspired me to continue. 

About John Lewis & What they stand for

The John Lewis Partnership has worked in a visionary way of successfully doing business. Happiness is what they stand by for their customers and partners. Dedicated to serving their customers with flair and fairness. 88,900 permanent staff being Partners who own a huge amount of 48 stores across the United Kingdom including 34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2. Also a collection of 351 Waitrose supermarkets. Waitrose being one of the highest selling supermarkets of today for it’s good service and quality and joined the John Lewis Partnership in 1937. John Lewis began trading in 1864 on London’s, Oxford Street and has grown to become the largest omni-channel retailers in the UK. An Omni-Channel is relating to a type of retail and sales integrating different methods of shopping available to consumers, for example, online, ordering, in a physical store or by telephone. Their services also include an online and catalogue business helping to promote and be a lot more personal with their customers. The business has annual gross sales of over £11billion which shows just how professional and successful John Lewis is as a company.

Visiting John Lewis | First Research Visit

I took a trip to Westfield Stratford city where one of East London’s biggest John Lewis stores is located. I have visiting this store several times and pretty much know my way around the different sections of the store. I decided to take some photographs of all the departments I had visited before the store closed as I had arrived quite late after a shopping trip with my auntie. Below are the photographs I collected along the way. 

john lewis dept copy.jpg

Every department has it’s own style, kept clean and tidy and pretty much pristine. John Lewis are forever taking care of their store and their quality goods. From a regular customers point of view I have never visited a John Lewis store without it being in the perfect condition. Everything is either sign posted with labels of the products make and price and if not a retail assistant is always available to help with this information. John Lewis is made up of so many different departments including: 

Home&Garden | Electricals | Womenswear | Menswear | Beauty | Baby&Children | Toys | Sports&Leisure | Gifts | Special Offers | Stationary | Sale | Brands

John Lewis very much focuses on well-being, love, family and occasions. Bringing quality to life through business, encouraging suitable living and supporting our communities. Community Matters is John Lewis’s giving scheme that runs throughout both John Lewis and the partnered Waitrose stores. Every three months every store choses 3 community groups to help, customers are involved in helping to decide who gets nominated using a special token to vote. Each store donates £3000 which is shared between the charities due to it’s voted percentage. For example if a charity receives 31% of the vote the will then receive a £910 donation. As most would say charity starts at home and reflectively I can see that John Lewis very much works like a home. 


After gathering some important information and imagery from John Lewis and what they provide as a company I am looking to possibly have a one to one interview with a family friend who currently works for John Lewis which I feel will help me to have a better personal insight about the company. 

Circles ∞

Concept Idea for OGP.

After researching the brand, their personality and all they stand for I have been experimenting with circles a lot throughout my project, keeping the feel of the products Oh Gee Pie sells e.g pies, biscuits, cakes. Below are some of my circle designs. 

dsb f.png

I designed these patterns continuing independently after our Observation lesson, these are quick detailed sketches of my thoughts being different patterns of pie lids. The marking used to decorate the pies. 

Moving onto experimenting with my messy ink image created during our observation lesson. I feel this was successful due to it reflecting the mess we create in the kitchen full of colour and patterns. This would work well with OGP’s brand as they were looking for a hip and vibrant design. I edited the design using photoshop adding capacity and more warmth to the image. 


After editing my image I decided to experiment again with the circle, adding a better shape and meaning to my pattern work. Below are two different styles, one using a more sharp graphic, edgy look.


texture-uohnI moved on to developing different ways in which I could section my different patterns, creating realistic pie slices and introducing my main concept, the ying∞yang theory. 


I am proud of myself finally working outside my comfort zone, usually I tend to use only techniques such as illustration & graphic softwares because it is what I’m used to. Developing these fast pace design pieces has helped me to become confident with experimenting as I am known to be a perfectionist when producing new pieces. 

I am looking to develop this further within the next couple of weeks, working with different mediums, techniques and styles. Experimenting a lot with vibrant colours and messy patterns mainly using products and ingredients we use in the kitchen linked to concepts of the creative mess in the kitchen & the ying∞yang theory. 

Design & Visualisation 1.0

Lesson with Ricardo.

Today we worked together in groups to visualise aims focusing on key areas, ideas and narratives which bring the brand we have chosen to explore to life. Artwork and Design play huge roles in this process placing primary design materials into realistic and everyday environments. This task was set for us to analyse and strip down key aspects of the products brand, visualisation through research and investigation. I worked with my studio peer Miss.Clelia to produce a case study linked to one of Oh Gee Pie’s infinity brands Four and Twenty Black Birds. 

Brand: Four and twenty blackbirds 

Four and twenty blackbirds was founded in 2010 in Brooklyn. It has expanded over many years and became one of the most successful, professional pie cafes in America. Clelia and I have worked on this task together focusing on collecting photographs and imagery, grouping them together into different categories and commenting for further discussion. We then worked on describing in depth to the rest of the class. Below is the case study we created together.

Photography, Texture & Colours. 

Visually seeing the flavours

Close ups

Marco Photography

Screen Shot 2016-11-11 at 19.45.03.png

The pictures are high quality close ups. Marco photography allows you to feel close to the product, and imagine more clearly how it feels like, tastes like, smells like. The colours and the details help visualising the flavour. The photographs that include hands are evidence the product is hand-made from beginning to the end. Hand-made food require dedication and time that values the effort that goes into the process.

Website & On-site Type.




Easy to read and navigate

All key information included

Colours complement each other in the images and text

On the website the chosen typeface expresses simplicity and confidence. It represents a direct and bold approach. The minimalistic layout and background of the website makes the brand stand out keeping the main focus on the products. Type and images use complementary colours. Contrast between red black and white work well together. Everything is spaced out quite evenly making the website easy for visitors and customers to access and navigate. The interior design reflects the brand’s personality and characteristics.

Exterior & Interior. 





Food presentation.



Screen Shot 2016-11-11 at 19.52.51.png 

The food presentation reflects the minimalistic aspect of the brand both on the table and in the box. The colour and texture are the most appealing characteristic of it.

Photography of People. 





Screen Shot 2016-11-11 at 19.53.02.png

Including pictures of the staff and suppliers during their work on the website makes the brand feel more approachable, human and welcoming.

The Logo. 


Bright colours


The shape of the brand evokes the shape of the pies they make. It is layered the same way the products are made. The bright yellow reminds of the pies once cooked (golden) and gives a happy touch to the look of the brand. The type is once again evenly spaced out and perfectly adjusted to the shape of the circle. It works better in ball and white.



This session has taught us how to collaborate and share ideas linked to brand design and the ideas behind designing and creating a brands identity professionally. This is the second task we have run through linked to creating a case study. I am looking to produce my own linked to my design ideas and concepts for Oh Gee Pie.

Creating Concept


Our Friday studio session was spent creating our own independent concept boards. Including all the relevant imagery and words helping us to express the ideas behind our design processes for our live client briefs. 

Name of the brand – Images showing the target audience | customer – 5 Brand Values – 2 Images of Affinity Brands –  Extra images setting the mood | tone – Images of the actual products – Inspiration linked closely to ideas. 

Design Ideas

Below are a list of my creative thoughts and the ways in which I am looking to develop my ideas further. 

Patterns linked to what dreams would look like whilst being created – Colours and patterns representing ideas coming together – Community – The seasons – Visualising home – Family & Friends – Flavours = Colours – Explosions in the kitchen – Creative mess – Bringing people together – Love being everything – Good vibes & Positivity. 

Below is my finished concept board, I know it is pretty packed with images and writing however I feel it’s important to include as much information and visuals as possible helping to express my concept ideas so far. On the left are the Name of the brand, Images of the products, Colour Palettes and Pantones “which I designed and created last week linked to one of our previous tasks titled Values & Colour” and also a collection of words explaining the brand as a whole. The middle section is showing 5 important brand values, 2 Images of Affinity Brands, Extra images setting the mood | tone and inspirational images linked to the brand and it’s story. Last but not least on the right is my concept section, with images and words linked to my initial ideas.

I am looking to focus on togetherness, the home-made factor of Oh Gee Pie and all they stand for, e.g. love, dreams, community and good vibes. I am looking to produce some multi media pieces creating explosions of colour expressing the creative mess we make in the kitchen, after all a messy kitchen is a happy kitchen whilst cooking. I would also like to link feelings and maybe the seasons and how they play a big role at OGP and their “limited edition seasonal pies”. 

concept board space.jpg

Creating a concept board has really helped me to push my ideas together successful, linking the key words with images, adding my own personal touch. I am looking forward to moving on with this project and using different medias to create some exciting experimental work next. 

After gaining some feedback from Emily regarding my concept board, I have designed a new, much more limited concept board which may still be holding too much imagery however this is much more to the point and has the main features of my concept ideas and the brands personality. I want to keep my first one due to it being an important reflection of my design process and thinking. I feel it works well as a page full of thoughts.

new concept board I.jpg



After meeting with the clients earlier this week we are looking deeper into designing for the brand of our choice, exploring the products and business from different angles. Our task was to create five exploratory pieces, experimenting with different mediums. The aim behind this task is to design a range of marks, prints and images which we may want to use later on throughout our project and digitally edit. 

The five pieces could include – Observational drawing using materials such as pencils, pens, pastilles, paint or ink. Experimental mark making, inspired by the texture or sensations of the product, i.e. look, taste, smell. Photographs of the product, using different compositions, mono printing or collage. It was a freedom task, using any medias to create fast pace, rapid designs.

SCRIBBLES: Using Fine Liner Pens in colours which I felt best represented the products.





















What is a type face? How do we use it?

Type and font is highly used in advertising around the world. We use type to communicate with people and the world around us. Helvetica being one of the most popularly used typefaces of all time.

Ricardo Recommends Helvetica

Researching about Helvetica and what it tells us today has helped me to gather some interesting information about how helvetica has been used over the years and present.

Helvetica font.jpg

What is Helvetica?

Helvetica is one of the most popular san serif typefaces in the world designed in Switzerland, 1957 by Max Miedinger and Eduard Hoffmann at the Haas type foundry which was originally controlled through using Linotype. This famous typeface was created to be neutral, to not give an impression or have any type of meaning in itself. Based on the idea that type within design should give no in-depth meaning.

Helvetica has been used for many advertisements such as transport text, packaging, fashion, and warning signs we see day to day within the busy city. This trailer has helped me to recover how this particular font is regularly used for road and transport signs, which links perfectly with my theme for my journey’s project.

Pick Me Up

Graphic Arts Festival 2016

I took a trip down to  London’s ‘Pick Me Up’ art fair at Somerset House. Exploring current artists design works. A venue full of independent artist’s pop up stalls, exhibiting and selling their independent designs. Also featuring work from many established artists such as Alan Kitching and the life of letterpress works.

I had found many inspiring pieces which have helped me to see typography differently. I have never been the biggest fan of type however I will be looking to create some type faces over the summer.

PicMonkey Collage.jpg

Below are some graphic design pieces which held my interest, especially the funky designed mugs on the bottom right.

PicMonkey Collage 2.jpg

After visiting this years pick me up event I have been inspired by many young artists. This has helped me to see millions of different styled art pieces and broaden my mind for my future projects.



Negatives and Positives

My Tallys

I have gathered a tally of how people felt due to their facial expressions on a few of my journey’s. Below are the journey’s I felt helped me gather some interesting information.

Oxford Circus | I have put together a series of blog posts connected to my trip to oxford street. On my visit I noticed most people were happy due to the beautiful atmosphere. Music, lights & happy people always helps a day out to be 100 x better than expected. Photographs I have taken can be found on my blog, post titles  The Lights of London & Bokeh Experiment.

East Beckton | On my East Beckton car journey, most people seemed either focused on miserable whilst driving, which did put my mood down a little. However, I was in the car with my family & we always play upbeat soulful house music whilst driving anywhere. We also played a game called Yellow Car. Only managing to gather 3 smiles today, but 3 being better then noneThe photographs I have gathered from this journey can be found on my blog, post titled Working with Bokeh.

Columbia Road Flower Market | On my visit to Columbia Road flower market, most people were upbeat, smiling and full of joy. I feel the weather helped a great deal this day as the market was packed & if the weather was dull everyone feel a little less happy. There were a few people irritated by the busy crowds but the majority of people were all smiles & hellos. The photographs I gathered from my outing can be found on my blog, post titled What A Wonderful World.

Closer To Home | On my closer to home journey on my way to the station I took the long route past West Ham park observing nature and my surroundings. I noticed how the majority of people living in my area love their designer shoes. I tallied up as usual. Photographs of my surroundings can be found on my blog, post titled 9AM Psychogeography Walk.

Creating tally’s on my journeys has really helped me to observe more when travelling. It has also helped spring up some fresh new ideas for my journeys project.