Promoting NEXUS

Helping to show my audience the meaning on Nexus and my chosen cafe’s social cause. 

This is probably one of the shortest blog posts I have ever written, being a extension to my previous Video Development post. As one of our main deliverables for Cafe for the Future we needed to create a video introducing and explain our cafe concept and our chosen social cause using Adobe softwares. I wanted to design my video based on using type as this is an area I haven’t experimented with type as of yet. Kinetic Type is the effect I used helping me to connect my messages and frames.

Below is my finished video promoting Nexus. 

Reflection

I have gained a lot of positive feedback from showing my studio peers, family and friends my Nexus visual. Looking back at my video two weeks after producing my finished piece has really inspired me to work on my new D&AD video. I am proud of my efforts and believe that anything is possible if you work hard enough.

 

 

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User Experience

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For our cafe for the future brief we have to create our own user experience. I have decided to create a interactive world map which helps customers to discover information linked to the underground artists at Nexus. I have designed the world map using geometric shapes sticking to my original theme linking culture throughout my project. The map is made up of the five main continents making it easy for people to follow. 

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The yellow triangles light up indicating which parts of the world different artists are from who have previously performed at Nexus and the turquoise lights up for the current weeks performers.

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After taping the chosen triangle a drop down menu appears. the first triangle reads the performers name, the second being a link to their bio, the third linked to their social media e.g. twitter, instagram, soundcloud and their own official websites and lastly a play button which allows you to listen to a short 30 second demo of their music giving customers a sneak peak to their unique sounds.

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I wanted to build this digital interactive map to build awareness of the amazing diverse underground artists at Nexus helping to build an audience for those with talent. As well as giving the customers an understanding of what our event nights hold. My idea was to have this on an interactive screen at my cafe as well as on the website. 

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This is a draft animation showing how my application will work. I will be adding more frames to improve my digital application which will also make it more understandable for viewers and users. 

Reflection

This has been one of the best designing parts of my project. It took me a while to come up with the concept for my user experience however I am really happy with how my digital world map has turned out. I will be adding to this for my final hand in. 

Video Development

One of the main aspects of our studio project was based on creating a video advertising our cafe and it’s social cause. I haven’t used Premiere Pro or After Effects since my first year at University and that was a one day lesson which I have to admit has not stayed fresh in my mind. So before creating a full animation piece I had to teach myself these adobe softwares, starting from scratch which was very time consuming but well worth it.  I am proud of myself for creating a video and teaching myself the above softwares in just two days. Anything is possible when you put your mind to it.

To help me to create the perfect video explaining all the relevant information to promote my cafe we were given a story board template to follow, I have sketched out what I would Like to include in my video in the style I would like to do so. Type missing from my design work so far I am looking to produce my video using just type and shapes.

s t o r y b o a r d s

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After giving myself limitations as to how I am looking to create my video I did some research online looking into type animation videos. I had found many music videos which were linked to using a technique called kinetic type, the type is animated with a connection link this would work perfectly for my concept . Check my previous blog post Branded Movies for examples.

I then moved on to watching tutorials on Linda.com, YouTube and Adobe linked with kinetic type and how to use Premiere Pro, After Effect and linking the two programmes together to create an animated video.

Below are some screen shots of my animation in the process.

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Reflection

After linking the two programmes together it was easy for me to add the compositions and fitting the frames with the music I’ve used. I am looking to add some finishing touches to my video before posting the finished video on my blog. This has helped me to gain the confidence to make more animation pieces in the future and also my design competition brief. 

U.E Ideas

For our Cafe for the Future brief one of our final elements must be linked to User Experience. I have to admit this has been one of the hardest task so far. coming up with an idea which helps customers to understand the cafe concept with a purpose. I have wrote a list of ideas which has helped me to think creatively towards designing this.

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I thought of creating an inspirational envelop wall which customers can interact with. My first idea was linked to the question. How can I get my customers to understand my cafes social cause and concept? I thought about having a wall filled with different envelopes made from geometric shapes (squares & triangles) the customers can open an envelop and write on the card inside. the card has two sides, one says Theme & other says Genre. Every customer can have the chance to become an events management leader. After having a one to one discussion with my tutor Sara we came to the realisation that I was trying to do too much, it was a good idea just too complex.

My second idea was to keep my envelope wall idea but twist it’s concept. In each envelop there are two cards, one for you write on and the other card is for you to keep. Exchanging positive messages is a huge part of connecting with others and bringing people together. I felt this would be a nice touch for my cafe due to it being a place for all. Below are some of my sketches linked to my envelope ideas. 

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My third idea was linked to how can I use my envelop wall in a digital way? I could maybe design the envelopes so they were displayed on a screen digitally they would move slowly around the screen. Customers can chose an envelope to interact with by tapping the envelop an artists music would play with links to their social medias.

My fourth idea was a history wall, revealing the underground artists featured at the evening events at Nexus a way of promoting the artists and their voices.

Reflection

Above are many ideas, however I cannot picture any of the above working perfectly. Leaving my cafe project alone for a while helped me to push my ideas to one side and give my mind a break for a while. It then came to me out of no where that the universal and cultural aspects were not clearly represented throughout my cafe unless you knew the hidden meaning behind geometric shapes. Maybe if I use the concept of the world map to help build my user experience it will help views to have a better understanding of Nexus.

Exhibition Day

Last Friday we all displayed our experimental work, sketchbooks and final pieces for our second studio project and our scheduled exhibition. I was proud of my studio peers everyone has worked so hard. I had previously set up my space but due to finishing my video for Nexus I was asked to move my work next to the big screen so all my work would be displayed together. Don’t mind the photo quality, the lighting wasn’t so great plus I had the most terrible day printing my exhibition pieces using the university prints, they do not pick up the colour grey very well. For my final hand in I will definitely be reprinting these at a professional printers.

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Reflection

Today was an important day not just for displaying work but for signing my OGP contract. Nicole & Whitney had come to meet with Emily and I to get everything finalised. This has relaxed me and made everything official for my internship. I have to admit I am very happy with both my displays, including my oh gee pie display. The girls were very proud of my efforts and happy with how my designs had come along since our last meeting. We have agreed on a new logo design and posters.

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Branded Movies

researching branded movies. 

For our cafe project we have to create our own brand concept videos. To help us to prepare for this we have been asked to research different brand movies which may link to our concepts or just ones we like visually. 

The first video i’ve chosen is by Airbnb, I remembered this video from a lesson we had last term. They have put together some beautiful, delicate brand movies expressing just how the company works and what it is about bringing forth customers which has helped the company to become a success. Visually this stood out to me due to it’s minimal use of colours, imagery and words with meaning. 

The second video is also by Airbnb, also focusing on the element of belonging which really stood out to me as my concept for my cafe had a link to equal opportunities, togetherness and belonging. This video is different from the first due to it’s use in photography bringing the people element of the company to life. I also have a love for type written in lowercase type.

I have also come across an amazing music platform on instagram who have built a beautiful brand based on talented individuals called Colours Berlin. Below is the video which stood out to me due to it’s visuals and minimalism. Unfortunately, I have looked everywhere for an advert for this company however, they don’t seem to have one. The promotion is done through the individual videos which are posted on YouTube, Instagram & their website www.colorsberlin.com

I also remembered some music videos from 2014 by Jamie xx, he uses shapes to express emotion and feeling throughout his music videos. I would like to break my logo up & bring it back together to create my video using my chosen colours to link my advertisement with my body of brand work.

Focusing more on text as well as shapes I remembered how nicely Ed Sheeran’s lyrics video for his song Shape of You has been put together using colours, type and shapes. This has also helped me to come up with some interesting ways of seeing how type can move.

Moving on to look at some videos which use geometric shapes, I have found an interesting video animating the intro sequence for the Loreal Colour Trophy Awards 2013-14 in New Zealand.

I then had a look at how type can work beautifully through animation and I came across a video stream on youtube with connecting type effects, one being called Kinetic Type. This method is used a lot for lyric videos. The type appears and the next word appear with a sense of connection with the previous type. I am looking to use this for my video concept adding the element of connection.

 

reflection.

Researching branded movies has helped me realise how using a minimal amount of colour can really help a brand to stand strong. I am looking to use minimal amounts of colour for each design I create throughout this project from now onwards which means me going back to changing my info graphics and more, however, I feel this will help my project to work in the best ways possible. I will still be sticking to using my original colour palette.

Editing Illustrations

editing my original illustrations for my inspirational people poster designs. 

Having to come up with two graphic elements and a user experience for cafe of the future I have decided on producing my own inspirational people posters, each one being a different iconic person from the music or art industry who has some how created change through the work they do. I have finished illustrating by hand three of my chosen people; lauryn hill | j cole | kendrick lamar.

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Due to my illustrations being small I had to take the next step learning how to use adobe illustrator to perfect my design pieces. I have now taught myself how to use image trace and how to use the i.t.menu to bring my illustration back to it’s original structure. My images will now remain 300 dpi due to creating each image into vectors.

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adding colour. 

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inspirational individuals.

adding meaning to my branding. 

As part of my development for my cafe project, I have looked into studying inspiring individuals who have worked in many ways of helping to make a different within the creative industry towards civil rights movements through music and those who are spreading awareness towards my chosen social cause, racism.

As my cafe concept is a diverse, interchangeable events space helping people of the world to have to freedom of expression, one of my ideas for a graphic element will be to have posters displaying a few inspirational people along with typographic quotes which they are well known for, helping to push the element of positivity.

researching inspirational people.

I have a list of people I am looking to include, however due to the time frame we have for this project brief I won’t be able to include everyone. I am deciding on say 6-8 people, which will help me to create a series of posters for my cafe. below is my list of people so far;

motivational speakers | activists.

Martin Luther King | Jane Elliott (Brown Eye, Blue Eye) | Oprah Winfrey | Rosa Parks | Muhammad Ali

musicians.

Lauryn Hill | Kendrick Lamar | Nina Simone | J Cole

artists.

Pablo Picasso | Kandinsky

actors.

Audrey Hepburn | Leonado Dicaprio

I am looking at creating these posters using my chosen geometric shapes to add more meaning. I have started working on three images which are people who I feel have made a huge impact on the world through the music they create.

design development. 

Here are a few of my step by step illustrations showing my process of how I produced my designs.

lauryn hill. 

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kendrick lamar. 

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j cole. 

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reflection.

I have never used geometric shape to put together illustrations before, this has really helped me to find a new style which I enjoy creative which also has a lot of meaning towards connection. I feel this project has really helped me to find myself as an artist, studying areas of life which I am interested and passionate about is helping me to express myself and my concepts professionally and successfully.