I have been working on OGP’s official logo design. After designing the first steps for OGP’s branding for my first term project I have been asked to make some changes. Here is a reminder of my first logo design.
Nicole & Whitney were very happy with my idea for the logo design. They felt I had touched on their vision 100% however wanted me to try to edit my design so it looked more like a readable O&G. I have experimented with some different typefaces and thicknesses to create some new versions.
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“look into designing the branding so it has more of a feminine touch. Keeping the infinity symbol and the togetherness aspect as it’s important.”
Below are the four versions I have been working on keeping the infinity symbol as a strong part of the logo and changing the figure of eight to read much clearer experimenting with making the logo thicker and thinner.
After sending these examples Nicole & Whitney were really impressed with the thinner logo. This fits best due to it looking more feminine, delicate and professional.
I am looking to speak with Zara regarding the tagline as the girls were really impressed with her tagline. Once I have conformation from Zara I will be working on adding the tagline to my logo design and putting the logo into context, i.e. posters, branding etc.