deciding | conversations with Sara always help me to move forward.
After speaking to Sara about my project and showing her how far I had come with my design process so far, I was told that it would be a good idea to experiment with my original logo design, to use maybe just black and white. I moved away from my original design as I felt I could design something a lot better.
I have had a couple of very indecisive days focusing on which logo will work best for my cafe. I have designed about 40 & chose 3 to work with to see how well they looked with my poster designs. Below are my three best logos.
After adding these two logos to my unfinished poster designed made me realise they wouldn’t work as they looked as if my brand was sports related and had a similar look to a sports brand such as adidas. This disappointed me as I had worked hard on these and had designed them based on the music element of my cafe creating a play button using my chosen geometric shapes.
This has now left me with one favourite design. My N for nexus, made from a series of triangles. I also added this to one of my unfinished poster designs to see how it would look and I feel this works perfectly. The logo some how illuminates my poster designs adding the element of promoting talented artists and creatives as it unintentionally looks very much like a star.
The logo brings a finish touch to my poster designs adding the element of promoting talented artists and creatives as it unintentionally looks very much like a star.
Having many different logos to chose from has really helped me to add more meaning and feeling to my brand. I am happy I have done many logos and have tired four in before choosing my final. I am looking to use this logo to create some good moving visuals for my brand concept video.