What is a type face? How do we use it?

Type and font is highly used in advertising around the world. We use type to communicate with people and the world around us. Helvetica being one of the most popularly used typefaces of all time.

Ricardo Recommends Helvetica

Researching about Helvetica and what it tells us today has helped me to gather some interesting information about how helvetica has been used over the years and present.

Helvetica font.jpg

What is Helvetica?

Helvetica is one of the most popular san serif typefaces in the world designed in Switzerland, 1957 by Max Miedinger and Eduard Hoffmann at the Haas type foundry which was originally controlled through using Linotype. This famous typeface was created to be neutral, to not give an impression or have any type of meaning in itself. Based on the idea that type within design should give no in-depth meaning.

Helvetica has been used for many advertisements such as transport text, packaging, fashion, and warning signs we see day to day within the busy city. This trailer has helped me to recover how this particular font is regularly used for road and transport signs, which links perfectly with my theme for my journey’s project.


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